According to figures released on Monday by the Nielsen Co., the 2019 Super Bowl (Super Bowl LIII) attracted the lowest television audience in over a decade.
The match between the New England Patriots and the Los Angeles Rams which ended in a 13-3 victory for the Patriots only averaged about 98.2 million viewers on CBS. This is the lowest number of viewers since Super Bowl XLII in 2007, which averaged just 97.4 million viewers. The preliminary household rating of 41.1 was the lowest since Super Bowl XXXVII, played after the 2003 season.
Super Bowl LIII got a total of 100.7 million viewers, including Television viewers on CBS and ESPN Deportes, digital and streaming services on CBS Interactive, NFL digital properties and Verizon mobile. According to Nielsen’s data, ESPN Deportes alone averaged 474000 television viewers.
According to Nielsen’s overnight numbers, the low number of viewers was mostly visible in New Orleans, with only 26.1% of the market tuning in to watch the game. This is by far the lowest ever since New Orleans (typically ranks among the top markets in the country when it comes to the percentage of the metro population watching Super Bowls or NFL games) became a metered rating market in 1998.
In comparison, Super Bowl LII drew a 53.0 rating in New Orleans. The lowest Super Bowl rating in New Orleans in recent history was a 48.4 two years ago when the rival Atlanta Falcons were in the game.
This year’s game was a defensive struggle after a record-setting season of offensive fireworks. By half time, the Patriots led 3-0, and the Rams did not score until 2 minutes, 11 seconds remained in the third quarter. The teams’ 16 combined points was the lowest total in Super Bowl history.